Client
Nike
Archetype Media

Question?
What is Nike Air Max's inspiration?

Our Role
Installation
Motion / Animation 
Creative Direction

Collaborators
Ta-Ku
Pretty Soon

Info

A 7-floor art installation that celebrates Nike Air! A sensory journey paying homage to air, reinterpreting the design language and history of 7 innovative Air Max silhouettes to create new forms of life. We were responsible for the design and execution of all 3-D elements, the design and layout of the physical panels for the installation and were also heavily involved in the concept and pitching phase.