Game Plan
What’s This? Studio creates immersive installations and cinematic digital environments that shape how people feel, think and respond within a space. Our work brings together technology, narrative and craft to create experiences that are cohesive, considered and memorable.

We believe strong experiences are built through curiosity, ambition and attention to detail, and through respectful collaboration at every stage of the process. Our focus is not just on what audiences see, but on what stays with them after the experience has ended.

Brands we've worked with
Western Australian Museum, Nike, JD Sports, Bombay Sapphire,
Argyle Diamonds, City of Perth, Perth Festival, Optus Stadium, Puma, Synergy

What do we do?
Immersive Experiences
Creative Strategy
Design & Production

Get in touch
hello@whatsthis.studio

Home Court
Unit 2 / 471 William Street,
Perth, WA 6000